EU regulatory guide
EU Responsible Person requirements, explained.
Every cosmetic product on the EU market must have a Responsible Person established in the EU. This guide answers the requirement questions: who needs one, who can hold the role, what the role actually does, and what it means for your label.
Reviewed by Cassandra Maddocks, chemist & biochemist · last reviewed 26 July 2026
Does a non-EU cosmetic brand need an EU Responsible Person?
There is no exemption for small brands, low volumes or online-only sales: a hobbyist shipping a few products into the EU carries the same requirement as a multinational. A brand without an EU establishment cannot hold the role itself, which is why most international brands appoint an EU Responsible Person service.
Who can act as the Responsible Person?
The establishment requirement is strict: a mailbox or forwarding address does not create an establishment, and a person outside the EU cannot be designated regardless of paperwork. The designation itself is contractual: a written mandate the Responsible Person expressly accepts, which is also what makes the role transferable later.
What does the Responsible Person actually do?
In practice the role touches every document in the dossier. The Cosmetic Product Safety Report is verified by the RP, the Product Information File is kept at the RP's address for ten years after the last batch, and the CPNP notification can only be submitted by the RP. The wider journey is mapped in our complete EU guide.
Does the Responsible Person's name go on my label?
This is the requirement brands most often discover late, after labels are printed. A label and claims review before printing catches it, together with the INCI list, warnings and claim substantiation issues that trigger most enforcement.
Can my distributor or 3PL be my Responsible Person?
The practical problem is competence and conflict: the RP carries personal regulatory liability and must be able to defend the dossier to authorities. A logistics partner rarely wants that exposure, and a distributor-RP gains leverage over your compliance. Most brands keep the role with a specialist precisely to keep it neutral.
How does the GPSR relate to the Responsible Person?
The GPSR is what ended the era of small non-EU sellers shipping into the EU with no EU presence at all; many geo-blocked the EU rather than comply. For cosmetics the fix is the same appointment you already need under Regulation 1223/2009. How this plays out on Amazon and other platforms is in our marketplace guide.
What does an EU Responsible Person cost?
Full pricing, including the launch pack that combines the RP mandate with the CPSR, PIF and notification for one product, is on the pricing page.
Can I switch Responsible Person later?
Switching is routine when brands outgrow a distributor-held arrangement or consolidate markets with one partner. Plan the label transition before terminating the old mandate, not after. A product on the market must have a valid RP at every moment. The full handover sequence, step by step, is in our guide to switching your EU Responsible Person.
Primary sources cited in this guide. Regulatory status last verified 26 July 2026.
Put this into practice
From requirement to appointment.
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